|
Ideas for
Your Press Releases:
Remember that
some skaters on your team, or at your meet, have
made extraordinary accomplishments. For example,
qualifying for the semifinals at a National meet
is newsworthy and commendable in any sport.
If you are
hosting a meet and expect skaters from afar
(that is, further than people in your community
normally travel for sporting events), that's
newsworthy. If a skater from afar is a
National Champion (even JO age group), or
Medalist, that's newsworthy.
When writing
about skaters on your team, tell of their
skating accomplishments, and of how they are
good citizens of your community.
Say something
good about as many potential supporters as you
can. Talk about the great rink you skate
in (and which anyone can pay to skate in).
Praise local suppliers who have helped (even if
its a little discount on supplies, or a free
coffee); good chance they'll do more next time.
Get to know your
media editors, or whomever decides what gets
published or aired. Find out what kinds of
things they want, the format, the schedule,
anything that will make their job easier.
Build a trust so they know they can get news
from you when they need it, and so they don't
need to work to verify or fix what you provide.
|
